The MEA execution engine for category-leading Microsoft Modern Workplace ISVs
AI-ready by design — securing, governing, and enabling the Modern Workplace across the Middle East & Africa.
Or book a 15-min Discovery Call →A full-stack, in-region GTM execution engine
RidgePoint provides a complete go-to-market execution engine for established software vendors (ISVs) looking to enter, expand, and scale within the Middle East & Africa. We are not a traditional distributor, reseller, or consultancy — we are an operational extension of our partners, purpose-built to accelerate their regional growth.
Our model is founded on the principle of exclusive category ownership. We select one leader per technology category and invest our entire commercial and operational apparatus into making them the dominant player in the region. We don't onboard competing products, and we build the regional motion around you — pipeline, partners, deal desk, and commercial ops.
Clear boundaries. No ambiguity.
A Distributor
Distributors fulfill orders for a broad portfolio of vendors, often with competing products. They do not generate demand or provide dedicated GTM execution.
A Reseller / VAR
Resellers add a margin and may offer implementation services. They are not strategic, exclusive partners and typically represent dozens of vendors.
A Consultant / SI
Consultants advise and implement. They do not own the commercial motion, build channel, or provide a full-stack GTM engine. RidgePoint executes; it does not just advise.
A Passive Investor
We are active operators, not a venture capital firm. Our investment is operational and commercial, focused on building revenue streams.
An EOR / Subsidiary-as-a-Service
We can hire in-region GTM talent on our payroll to act as your local team — but we go far beyond staffing. We own the entire commercial motion, not just the headcount.
A curated, non-competitive stack
Collectively securing, governing, and enabling the Microsoft Modern Workplace Estate — AI-ready by design.
The Experience Layer
App Delivery & Employee Experience
App Experience & Delivery
Unified app catalog, self-service application delivery, and seamless user experience.
Digital Adoption & Productivity
User training, adoption of new technologies, and analytics to measure productivity.
Employee Experience Platform
Internal communications, intranet, and employee engagement initiatives.
The Modern Workplace Estate
M365 · Intune · Copilot · Teams · SharePoint
The Control Layer
Ops + Governance + Compliance + AI Policy
IT Ops & Endpoint
Endpoint management, software patching, and day-to-day IT operations.
M365 Governance & Access
Managing administrative permissions, securing identities, and controlling access.
Compliance
Data lifecycle management, records retention, and regional regulatory compliance.
AI Policy & Controls
Prompt/data boundaries, AI usage policies, and auditability.
Enter. Expand. Scale.
A comprehensive, in-region GTM function delivered as a service. Fastest path to first revenue — often under 90 days. Zero CapEx risk.
Market Entry & Positioning
Localizing the value proposition and establishing initial market presence across MEA.
Demand & Pipeline Generation
Building a qualified sales pipeline through targeted marketing and business development.
Enterprise Sales & Deal Desk
A dedicated, in-region enterprise sales team to prosecute and close large deals.
Partner Motion & Scale
Recruiting, enabling, and managing a regional channel of resellers and service providers.
Local Operations
Handling local contracting, invoicing, and collections — removing the administrative burden.
Why ISVs choose RidgePoint
Exclusive Category Ownership
One leader per category — no competing products. We don't onboard competing products, and we build the regional motion around you.
Speed to Revenue
Fastest path to first revenue — often under 90 days. Operate under our existing legal entity — no local setup required.
Zero CapEx Risk
We absorb the operational risk. Avoid the typical cost and complexity of building a regional HQ (often $500K+).
Full GTM Execution
Enterprise sales, partner activation, enablement, customer success — all built in.
Who we serve
Clear Category Leader
Recognized by analysts and customers as a top-tier player in their space.
Microsoft-Aligned
Deeply integrated with the Microsoft Modern Workplace stack.
Proven Product-Market Fit
Mature product with a strong customer base in other regions.
Ready to Scale
Ambition and resources to invest in a long-term MEA partnership.
Channel-Friendly
Business model that can leverage a partner ecosystem for scale.
Who we don't serve
Early-stage startups that have not yet achieved product-market fit.
ISVs with products that compete with our existing portfolio partners.
Companies whose technology is not centered on the Microsoft ecosystem.
Vendors looking for a simple reseller relationship without deep strategic alignment.
Category leader for an open slot?
Open categories: Governance, Compliance, Digital Adoption, Employee Experience, AI Policy & Controls.
Limited slots — category leaders only.
[email protected] · www.ridgepoint.xyz